Chief Executive's letter

24/09/2026 - CE 26 (03)

24 September 2026

Dear PRs

HFEA Choose a Fertility Clinic (CaFC) – data update

I am writing to you further to my email on 16 September regarding the short delay to the update to Choose a Fertility Clinic (CaFC) data. We will update CaFC with data covering treatments in 2025 and live births in 2024 in the week commencing 28 September 2026.

The Authority met yesterday to discuss the position on publishing incomplete and/or unverified data for the small number of clinics that failed to comply with the requirements of data submission and verification in General Direction 0005 (GD0005).

The Authority have decided that:

I would like to remind PRs that you must take care to avoid misleading patients in the presentation of success rates. Data about success rates on clinic websites and other patient information including on social media should be presented in line with HFEA Code of Practice requirements (guidance note 4.10) and the joint enforcement notice with the Advertising Standards Authority (ASA). All clinic success rate data should refer to the HFEA as the source of national information through its CaFC tool.

The Authority papers are published on our website and a recording of the meeting will be available shortly on YouTube.

For any queries relating to CaFC data or the methodologies used, please contact prismsupport@hfea.gov.uk.

Yours,

Peter Thompson's signature.

Peter Thompson
Chief Executive